ILLUMINA COLOR offers maximum brightness, for a natural effect color-light. It allows you to create sophisticated and elegant plays of light and shades that will make each customer's look unique and personal. Since its launch on the market, ILLUMINA COLOR has become a global beauty phenomenon that has redefined the standards of coloring, guaranteeing a natural look with incredible light reflections and maximum protection for the hair, for an irresistible charm.


Our pure color with Pure Balance technology and ME + technology
A pure and balanced color with a natural depth and brightness
ME + reduces the risk of developing new coloring allergies *
Less damage to hair color after color **
Simple 1: 1 mixing ratio
Up to 100% gray hair coverage; 3 lightening tones


Even if the risk of developing new allergies has been reduced, there is still the risk of an allergic reaction which can be serious. Always ask your hair stylist to perform a skin sensitivity test 48 hours before each color service. Strictly follow the safety instructions and visit If you have already had an allergic reaction to hair dyes, do not proceed with the coloring. The ME+ molecule is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns from the Koleston Perfect line.

COLOR TOUCH WELLA will reveal a world of trendy colors for you and your clientele. Experience the brightness and brilliance of demi-permanent coloring: it is undemanding and suitable as a permanent color. All our Color Touch products are ammonia free*. They require a few touch-ups and increase brightness of the hair with extraordinary results.

**Excluding the Color Touch Plus line

With Illumina Color permanent hair coloring products you can achieve harmonious shades that shine in every light. Illumina Color is in fact extraordinary for natural looking colors. If you are looking for metallic and brilliant shades, try Opal Essence. You have everything you need to deliver a great color service.